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Rapala VMC Corporation Financial Reporting in 2025

The Rapala VMC Corporation: A Leader in Fishing Tackle and Outdoor Gear

Rapala VMC Corporation is a Finnish company that has been a leading manufacturer of fishing tackle and outdoor gear for over 90 years.

The Group’s products are used by both professional anglers and recreational anglers worldwide.

The History of Rapala VMC Group

Rapala VMC Group has a rich history that spans over 90 years. The company was founded in 1936 by Arvo Keisala in Finland. Initially, the company focused on producing fishing lures, but over the years, it expanded its product line to include treble hooks, fishing knives, and other related tools.

Early Years

  • Rapala’s early success was largely due to its innovative products, such as the first floating minnow lure, which was introduced in the 1930s. The company’s products quickly gained popularity among Finnish anglers, and soon, Rapala became a household name in Finland. In the 1950s, Rapala began to export its products to other countries, including the United States and Canada. ## The Group’s Brand Portfolio*

    • The Group’s Brand Portfolio

    Today, Rapala VMC Group is a global market leader in fishing lures, treble hooks, and fishing-related knives and tools. The Group’s brand portfolio includes leading brands in the industry, such as:

  • Rapala: Known for its high-quality fishing lures and hooks. VMC: Specializes in treble hooks and other fishing-related tools. Sufix: Offers a range of fishing lines and accessories. 13Fishing: Provides a variety of fishing lures and tools. Okuma: A leading brand in Europe, offering a range of fishing rods and reels.

    www.rapalavmc.com

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